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People deserve to understand what’s happening with their money.

Have you ever sat across from a financial advisor and only understood every third word they were saying? And yet they were talking about your money, your life and your future.

At Armstrong Purselley, we believe clients should understand everything that is happening with their money; that advisors should be just as good about explaining investments as they are at making them.

First, we’re going to get to know you and discuss what’s most important to you. We’re going to figure out your goals and the outcomes you’d like to achieve with this money. We’ll do this by establishing your Family Index Number, which is the rate of return needed on your investments in order to pursue those outcomes. After we determine your Family Index Number, we allocate your money to our various investment strategies designed to help you pursue those goals.

We work with a wide variety of clients – everyone from high net worth investors to those who are just starting out. While each family gets a personalized allocation strategy, we’ve helped thousands of families navigate their complex financial needs and guided them through life’s major decisions.

As your trusted advisor, we’re focused on adding convenience and simplicity to your lives. We will make sure you’re educated on your investments and how we manage your money – as much or as little information as you’d like.

Whether you’re investing hundreds or millions, at Armstrong Purselley we’re about much more than results – we’re about helping you understand where those results have come from and why the strategy works. If you’re tired of the mystery of investing and want to know exactly what’s happening with your money, schedule an appointment today.

Discover the right investment strategy for you.

Tell us a little more about your investment objectives and level of comfort with risk.

By what percentage do you expect your portfolio to grow
annually over the long-term (10+ years)?


How to get started.

1. Schedule an appointment

2. Meet with us for a custom listening session

3. Get your personalized strategy

Schedule an appointment.

Please provide your name and email and we will have an advisor contact you.

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Our financial planning services are built on trust, transparency and accountability.

Our experienced team of professionals will develop a personalized plan that gives you the power – and a path – to realize your dreams. Explore services

Portfolio Management

We will develop a personal relationship with you through insightful communication highlighting our core beliefs, investment outlook and management philosophy. Learn More

Risk Management

While it is impossible to anticipate all the bumps in the road of your life, our Team has the resources to address any challenges that may come along.  Learn more

Tax Planning

While understanding sound tax strategies as a part of your overall wealth management, the practice of working with your CPA in conjunction with our team of advisors is often overlooked.  Learn more

Wealth Planning

We will give independent advice and recommendations based upon your defined needs, risk tolerances, and goals. Learn More

Estate Planning

Properly planned estate management allows you to manage your financial activities during your lifetime as well as after your death.  Learn more

Connect with an Advisor

Please provide your name and email and we will have an advisor contact you.

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Last Name*


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Personalized Wealth Management

The Armstrong Purselley Wealth Management Group Mission:

We strive to build a roadmap to retirement which goes beyond financial planning in order to connect wealth to purpose in the lives and stories of our clients.  

We are a wealth management firm based in the Dallas/Fort Worth Metroplex specializing in wealth management for those who are retired or will soon be retiring.  Our team provides the highest level of service for our local and national clients in financial planning and investment management.

Contact us today and let Armstrong Purselley help you on your True Wealth journey.

Investment Management

Disciplined investment strategies are the foundation of our investment management process. Our time-tested strategies are designed to meet a variety of investment goals and objectives.

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Carson Partners

Carson Partners are growth-minded advisors wholly dedicated to helping clients reach a higher purpose for their wealth and design a lasting legacy for their families.

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Our Locations

Headquartered in Bedford, Texas, Armstrong Purselley has office locations and advisors across Texas. Contact us today to speak with a wealth advisor or financial professional nearest you.

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Armstrong Purselley’s team of  professionals provide you with transparent and proactive communications to equip you with the knowledge you need. Read more

Market Commentary
Weekly Market Commentary – July 15, 2019

The S&P 500 continued its steady climb and ended the week at a new record high. Investors remain confident the Federal Reserve will lower rates at its meeting in late July. The S&P 500 climbed 0.8% for the week. The MSCI ACWI gained 0.2%. Read more

Quarterly Market Outlook: Q3 2019
Carson Partners’ Scott Kubie shares key events we saw in the past quarter and how we think they’ll affect markets in the upcoming quarter. Contact us to speak with a financial advisor. Read more

Traditional IRA, Roth IRA, tax/taxes/taxable
Should you invest in a Roth or ...

By Beth Schanou, JD

Multiple retirement savings vehicles are available but having options can be overwhelming. Each option comes with different rules leading to a variance of outcomes in the short-term and long-term. It’s not that dissimilar to choosing what to eat. There are options which are satisfying in the short-term but may necessitate a more vigorous workout later to compensate. Read more

Busting Three Half-Truths About Reverse Mortgages

A few years back, I conducted and published research in the Journal of Financial Planning that showed Americans don’t understand reverse mortgages. In fact, respondents scored below 50 percent on a 10-question true-false quiz.

Read more

Financial Advising, financial freedom
Monthly Newsletter
Celebrating True Financial Freedom

Fourth of July! We stand in the haze of firework smoke and barbecue grills enjoying our family, sweating in the heat. On this most nostalgic of holidays, we celebrate the independent spirit of what it means to be an American. More than a one-time political event in distant history, this is the freedom to stand on our own two feet and pursue our unique destiny. Read more

Divorce Planning Infographic
Divorce Planning

Divorce can be emotionally and financially stressful but with the proper planning, you can get through it with your finances and future intact. Here are some stats to consider when it comes to the financial impact of divorce. Read more

Blog post
  • Financial and Medical Planning Through a Terminal Illness

    As I have mentioned in my previous blogs, I was raised by my grandmother and grandfather Glen and Janet.  They had three biological daughters, and my mother was the oldest.  I was born when Grandmother Janet was 34.  While Janet lived a long life with relatively few health problems, she developed small cell carcinoma about 6 years ago which spread quickly throughout her body and ultimately to her brain.  She lived about 24 months after the diagnosis and passed away 4 years ago last October.  During one of her initial oncology visits she completed an advanced medical directive.  This document stated her wishes outlining care regarding such things as resuscitation, treatment options, life sustaining measures and organ donation.   It specified what actions should be taken for her care when she could no longer make the decisions for herself due to her illness.  She also completed a healthcare power of attorney naming me as the person that would be in charge of making decisions on her behalf when the time came.

    Janet fought hard to extend her life for as long as possible, but the brain cancer consumed her relatively quickly.  After her diagnosis, she fell in her home due to weakness and was transported to a local hospital.  Although she was medically stable, she was still too weak to go home and function as she could not walk or move around, and she wasn’t eating much.  The hospital authorized her to be moved to a rehabilitation facility in order to begin receiving therapy to regain strength so that she could return home.  Due to this being a “rehabilitation” diagnosis from the hospital with the presumption of recovery, Medicare covered their appropriate portion of the cost of the facility and the care.  However, after about a week the therapist knew Janet was not going to get any better.  The therapist notified Medicare and the doctors they would discontinue rehabilitation.  This meant that Medicare would no longer pay for the care nor the facility.  My decision was to either take her home, self-pay for the care and the facility, or apply for Medicaid on her behalf.  I decided to agree to self-pay for the facility at a cost of $8,000 per month for a semi-private room and apply for Medicaid in the meantime.  Her health declined quickly and a few days later I also requested that hospice begin providing services.  Medicare does cover hospice services, but they do not cover the cost of the facility.    She only lived about 24 hours on hospice.  My grandmother was able to apply and receive Medicaid because they qualified as low income and low assets under the state’s Medicaid laws.  Her Medicaid was actually not approved until after she had passed.

    It’s important that people understand the difference between what Medicare will and will NOT cover when it comes to long-term care and care facilities.  Needing extended or long-term care is a very real issue.  Absent a plan, the consequences to yourself, spouses and families are significant.  Assets can be depleted.  Medicare does NOT cover long-term “custodial” care.  It may cover rehabilitation services, but as I explained in my example above, as soon as the care becomes custodial in nature, Medicare may cease to cover these types of expenses (as a general rule).  So how does a family cover long-term custodial care for a loved one?  Typically, long-term care (custodial care) is either paid for with personal savings and investments, Medicaid (welfare), or long-term care insurance.  I am a firm believer in purchasing some form of long-term care coverage for many reasons.  The primary benefit is not having a plan and no method to fund the plan is unacceptable.  If you are interested in learning about this, please come sit down and talk with Brian or me and let us help you navigate these plans.

    In addition, please sit down with an estate planning attorney and work through legal documents like your power of attorney, medical directives, living wills and medical power of attorney.  The basic forms Janet used from the doctor’s office were ok, but they left out a lot of things I wished had been included.  Visiting with an estate planning attorney can provide your loved one with a document that includes your very specific wishes, which is always best.

    This piece is designed to provide accurate and authoritative information on the subjects covered.  It is not, however, intended to provide specific legal, tax, or other professional advice.  For specific professional assistance, the services of an appropriate professional should be sought.


Weekly Market Commentary
  • Weekly Market Commentary – July 8, 2019

    The S&P 500 continued its very strong performance this year and reached a new high Wednesday before inching lower on Friday. The strong employment report on Friday pushed markets slightly lower by reducing the number of expected interest-rate cuts by the Federal Reserve. The S&P 500 climbed 1.7% for the week. The MSCI ACWI gained 1.2%. The Bloomberg BarCap Aggregate Bond Index slipped 0.1% as yield rose in response to the jobs data. Read more